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1 group comparison
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2 group comparison
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3 group comparison
стат. -
4 group comparison
групповое сравнение; сравнение группThe English-Russian dictionary on reliability and quality control > group comparison
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5 comparison
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6 comparison
1) сравнение
2) сличение
3) сопоставление
4) аналогия
– comparison circuit
– comparison element
– comparison lamp
– comparison prism
– comparison spectrum
– comparison standard
– comparison star
– comparison test
– field comparison
– group comparison
– in comparison with -
7 group
1) группа
2) группировка
3) группировочный
4) групповой
5) сгруппировать
6) сгруппировывать
7) <chem.> остаток
8) приводить подобные
9) ансамбль
10) группироваться
11) звено
12) партия
13) сгусток
14) узел
15) класс
16) радикал
17) классифицировать
– Abelian group
– abhomotopy group
– adjustment by group
– age group
– alternating group
– archimedean group
– backward group
– betweennes group
– center of group
– circle group
– cobordism group
– cohomology group
– continuous group
– covering group
– defect group
– dihedral group
– dihomology group
– dimensionless group
– directed group
– discontinuous group
– dispersible group
– einstufig group
– empennage group
– exceptional group
– factor group
– finite group
– grading group
– group averaging
– group code
– group comparison
– group contactor
– group delay
– group drive
– group germ
– group integration
– group modulation
– group modulator
– group of interprise
– group of six
– group rate
– group reference
– group selector
– group switch
– group theory
– group variety
– holonomy group
– homology group
– hyperexponential group
– icosahedral group
– imprimitive group
– infinite group
– infinitesimal group
– integrable group
– Lie group
– limit group
– link group
– metabelian group
– metacyclic group
– monodromy group
– multiplier of a group
– nilpotent group
– Noether group
– non-commutative group
– non-special group
– particle group
– permutation group
– phantom group
– primitive group
– projective group
– pulse group
– quotient group
– radical group
– renormalization group
– rotational group
– select group
– semisimple group
– simple group
– solvable group
– space group
– substitution group
– Sylow group
– symmetry group
– tetrahedral group
– torsion group
– torsion-free group
– track group
– transformation group
– trunk group
– unitary group
finitely generated group — <math.> группа с конечным числом образующих
group code recording — запись по способу группового кодирования
hyperemetric topological group — гиперметрическая топологическая группа
identity element of a group — <math.> элемент группы единичный
individual trunk group — неполнодоступный пучок соединительных линий
intact group sampling — <math.> выборка целыми группами
tank group farm — <energ.> нефтехранилище резервуарное групповое
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8 comparison
n1. сравнение, сопоставление;individual-group comparison сравнение индивида и группы;
2. уподобление, сопоставление; аналогия.* * *сущ.1) сравнение, сопоставление;2) уподобление, сопоставление; аналогия. -
9 comparison group
Englisch-Deutsch Fachwörterbuch der Wirtschaft > comparison group
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10 comparison group
Общая лексика: группа сравнения -
11 weighted pair-group method
The English-Russian dictionary general scientific > weighted pair-group method
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12 сравнение группировок
group comparisonБольшой англо-русский и русско-английский словарь > сравнение группировок
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13 draw
I [drɔː]1) (raffle) sorteggio m., estrazione f. (di lotteria)2) (tie) (in match) pareggio m., pari m.it was a draw — (in match) hanno pareggiato; (in race) sono arrivati ex aequo o a pari merito
3) (attraction) attrazione f.••II 1. [drɔː]to be quick, slow on the draw — colloq. (in understanding) essere pronto, lento a capire; (in replying) avere, non avere la battuta pronta; [ cowboy] essere veloce, lento nell'estrarre (l'arma)
1) fare, disegnare [picture, plan]; disegnare [person, object]; tracciare [ line]2) fig. rappresentare, tratteggiare [character, picture]; tracciare [ comparison]3) (pull) [animal, engine] tirare, trainare [cart, plough]; tirare [ rope]; [machine, suction] aspirare [liquid, gas]4) (derive) trarre, tirare [ conclusion] ( from da); trarre [ inspiration] ( from da)to be drawn from — [energy, information] essere ricavato o ottenuto da
5) (cause to talk) fare parlare [ person] (about, on di)to draw sth. from o out of sb. — ottenere da qcn., carpire a qcn. [ information]; strappare a qcn. [truth, smile]
6) (attract) attirare [crowd, person] (to verso); suscitare [reaction, interest]to draw sb.'s attention to sth. — attirare o richiamare l'attenzione di qcn. su qcs.
to draw sb. into — coinvolgere qcn. in [conversation, argument]; attirare qcn. in [ battle]
7) econ. (take out) prelevare [ money] ( from da); emettere [ cheque] (on su); (receive) ritirare, ricevere [wages, pension]8) gioc. (choose at random) tirare a sorte, estrarre [ticket, winner]Italy has been drawn against Spain o to play Spain — l'Italia è stata sorteggiata per giocare contro la Spagna
9) sportto draw a match — pareggiare, terminare l'incontro con un pareggio
10) (remove, pull out) togliere, estrarre [tooth, thorn] ( from da); togliere [ cork] ( from a); estrarre, sguainare [ sword]; estrarre [knife, gun]; prendere, estrarre [ card]11) (disembowel) eviscerare [ chicken]2.1) (make picture) disegnare2) (move)to draw ahead (of sth., sb.) — superare (qcs., qcn.)
to draw alongside — [ boat] accostare
to draw close o near [ time] avvicinarsi; they drew nearer to listen si avvicinarono per ascoltare; to draw into [ bus] arrivare in [ station]; [ train] entrare in [ station]; to draw level pareggiare, raggiungere (gli altri); to draw over [ vehicle] accostare; the lorry drew over to the right-hand side of the road il camion accostò a destra; to draw to one side [ person] scostarsi; to draw round o around [ people] avvicinarsi; to draw to a halt fermarsi; to draw to a close o an end — [day, event] avvicinarsi alla fine, volgere al termine
3) sport (in match) [ teams] pareggiare; (in race) [ runners] arrivare ex aequo; (finish with same points) terminare ex aequo, con gli stessi punti, a pari meritoto draw for sth. — tirare, estrarre a sorte qcs
5) [chimney, pipe] tirare6) [ tea] essere, stare in infusione•- draw in- draw off- draw on- draw out- draw up••* * *[dro:] 1. past tense - drew; verb1) (to make a picture or pictures (of), usually with a pencil, crayons etc: During his stay in hospital he drew a great deal; Shall I draw a cow?) disegnare2) (to pull along, out or towards oneself: She drew the child towards her; He drew a gun suddenly and fired; All water had to be drawn from a well; The cart was drawn by a pony.) tirare, trainare; estrarre3) (to move (towards or away from someone or something): The car drew away from the kerb; Christmas is drawing closer.) allontanarsi; avvicinarsi4) (to play (a game) in which neither side wins: The match was drawn / We drew at 1-1.) pareggiare5) (to obtain (money) from a fund, bank etc: to draw a pension / an allowance.) ritirare, prelevare6) (to open or close (curtains).) tirare7) (to attract: She was trying to draw my attention to something.) attirare2. noun1) (a drawn game: The match ended in a draw.) pareggio2) (an attraction: The acrobats' act should be a real draw.) attrazione3) (the selecting of winning tickets in a raffle, lottery etc: a prize draw.) estrazione4) (an act of drawing, especially a gun: He's quick on the draw.) (l'estrarre la pistola)•- drawing- drawn
- drawback
- drawbridge
- drawing-pin
- drawstring
- draw a blank
- draw a conclusion from
- draw in
- draw the line
- draw/cast lots
- draw off
- draw on1
- draw on2
- draw out
- draw up
- long drawn out* * *draw /drɔ:/n.1 ( sport) pareggio, patta: The match ended in a draw, la partita è finita con un pareggio; an away draw, un pareggio fuori casa (o in trasferta); a goalless draw, un pareggio zero a zero2 estrazione, sorteggio ( anche sport); ( anche) numeri estratti, lettere estratte: a prize draw, un'estrazione di premi; The draw for the raffle will take place at the end of the evening, l'estrazione dei premi della lotteria avrà luogo al termine della serata; the draw for the first round of the Champions League, il sorteggio per il primo turno della Champions League3 attrazione, richiamo: Her name on a film poster was a great draw, il suo nome sulla locandina di un film era un potente richiamo5 strattone; tirata6 (ind. costr.) ala di ponte levatoio7 (metall.) cricca di ritiro9 ( slang ingl.) marijuana, erba (pop.): to smoke draw, fumare l'erba; to be high on draw, essere fatto di marijuana● (metall.) draw-bench, trafilatrice; banco di trafilatura □ (metall.) draw piece, pezzo trafilato; profilato □ (metall.) draw-plate, trafila □ (tecn.) draw-point, punta per tracciare □ draw poker, poker in cui si prendono carte ( dopo la prima distribuzione) □ to be quick on the draw, essere rapido nell'estrarre la pistola; (fig.) essere pronto a replicare (o a rimbeccare); avere la risposta pronta □ draw table (o draw-top table), tavolo allungabile □ That's the luck of the draw!, così ha voluto la sorte!; la fortuna è cieca!♦ (to) draw /drɔ:/A v. t.1 tracciare, disegnare: to draw a line, tracciare una riga; He drew a line through her name [under the title], ha tracciato una riga sul suo nome [sotto il titolo]; to draw a circle, disegnare un cerchio; to draw a picture, disegnare un quadro; (fig.) descrivere una scena; I'll draw you a map, ti disegno una piantina2 tirare: to draw the curtains, tirare le tende ( per aprirle o per chiuderle); to draw the blinds, tirare ( su o giù) le tendine; The oxen draw the plough, i buoi tirano l'aratro; to draw a bow, tendere un arco; to draw a breath, tirare un respiro; He drew a deep breath, ha tirato un profondo respiro3 (seguito da una prep. o da un avv., quali across, close, aside, ecc.) passare, avvicinare, scostare, ecc.: She drew a hand across her eyes, si è passata una mano sugli occhi; He drew his chair closer to the table, ha avvicinato la sedia al tavolo; She drew the curtains aside, ha scostato le tende; He drew her aside and asked her a few questions, l'ha presa da parte e le ha fatto alcune domande4 estrarre, cavare: to draw a tooth, cavare (o estrarre) un dente; to draw a weapon, estrarre un'arma; to draw a sword, estrarre (o sguainare) una spada; to draw nails from a board, estrarre chiodi da un'asse; to draw water from a well, attingere acqua da un pozzo; He put his hand in his pocket and drew out a wallet, si è messo la mano in tasca e ha tirato fuori un portafoglio5 attirare; attrarre: to draw sb. 's eye, attirare lo sguardo di q.; The event drew large crowds, l'evento ha attirato una gran folla; to draw sb.'s attention [gaze o eye], attirare l'attenzione [lo sguardo] di q.; to draw tears [applause], strappare le lacrime [gli applausi]6 ottenere; ricevere; trarre: to draw a refusal [a response], ottenere un rifiuto [una reazione]; to draw praise [criticism], ricevere (o attirare) lodi [critiche]; The band drew whistles from the crowd, il gruppo ha ricevuto fischi dalla folla; He draws his evidence from a number of sources, trae le sue prove da numerose fonti; Walter Scott drew his inspiration from history, Walter Scott traeva ispirazione dalla storia; to draw a conclusion [a moral], trarre una conclusione [una morale]; We drew a great deal of encouragement from the preliminary results, abbiamo ricevuto molto incoraggiamento dai risultati preliminari; to draw a pension [a salary, a benefit], percepire (o prendere) una pensione [uno stipendio, un sussidio]; ( USA) to draw disability, prendere la pensione di invalidità7 stabilire; tracciare: to draw a comparison [a parallel, an analogy] with st., tracciare un confronto [un parallelo, un'analogia] con qc.8 (fig.: seguito da un avv., quale together, closer ecc.) avvicinare: The tragedy drew them together, la tragedia li ha avvicinati; The incident drew them even closer, l'incidente li ha ulteriormente avvicinati9 (di solito al passivo) selezionare, ricevere (q.): Our students are drawn from all corners of the globe, riceviamo studenti da ogni angolo del mondo; They draw their recruits from the most disaffected groups in society, trovano nuovi adepti nei gruppi più scontenti della società10 ( banca, = to draw out) prelevare ( denaro): to draw money from a bank, prelevare denaro in banca; I drew out £50 yesterday, ho prelevato ieri 50 sterline11 (comm.) emettere; spiccare ( una tratta): to draw a cheque, emettere (fam.: staccare) un assegno; to draw a bill of exchange, spiccare una tratta (o una cambiale)12 (di solito al passivo) indurre a parlare: They bombarded her with questions, but she refused to be drawn, l'hanno bombardata di domande, ma non si è lasciata indurre a parlare; to draw sb. on st., indurre q. a parlare di qc.; He tried to draw his opponent on the subject of tax cuts, ha cercato di indurre il suo avversario a parlare dei tagli fiscali13 (metall.) rinvenire14 (mecc.) imbutire; ( anche) trafilare ( un metallo): to draw gold [silver], trafilare l'oro [l'argento]15 (chim.) estrarre17 pescare ( una carta da gioco, un biglietto della lotteria, ecc.): to draw a card from the pack, pescare una carta dal mazzo; ( poker) to draw cards, prendere carte: The mayor was asked to draw the winning ticket, hanno chiesto al sindaco di pescare il biglietto vincente18 ( sport) pareggiare, chiudere con un pareggio: ( un incontro, una partita): to draw a game [a match], chiudere una partita con un pareggio; In the end they drew the match 2 all, alla fine, hanno pareggiato due a due19 ( sport: di solito al passivo) sorteggiare: England were drawn in group three, l'Inghilterra è stata sorteggiata nel gruppo 3; He was drawn against Roddick, è stato sorteggiato contro Roddick20 (stor.) sbudellare ( un condannato da vivo): He was hanged, drawn and quartered, fu impiccato; sbudellato e squartato27 (ind. tess.) stirareB v. i.1 disegnare: I can't draw, non so disegnare; Jim is very good at drawing, Jim è molto bravo a disegnare3 (seguito da una prep. o da un avv., quali to, near, away from ecc.) muoversi verso, avvicinarsi a, allontanarsi da, ecc.: The speaker was drawing towards a conclusion, l'oratore si avviava alla conclusione; The holidays are drawing near, le vacanze si avvicinano; As we drew nearer, I could see that the building was badly damaged, man mano che ci avvicinavamo, ho potuto notare che l'edificio era seriamente danneggiato; They drew aside to let him pass, si sono scostati per lasciarlo passare; They drew apart as she entered the room, si sono allontanati l'uno dall'altra quando è entrata nella stanza; As the years went by, they were drawing even further apart, con il passare degli anni, si sono allontanati sempre di più l'uno dall'altra; At last we drew level with them, alla fine li abbiamo raggiunti; A car drew alongside, un'auto si è accostata; He drew ahead of the other runners [of his competitors], ha superato gli altri corridori [i suoi concorrenti]5 estrarre (o tirare) a sorte: to draw for who will go first, tirare a sorte per decidere chi sarà il primo8 ( di un camino, ecc.) tirare; ( del fuoco) prendere: This flue doesn't draw well, questa canna (fumaria) non tira bene● (antiq.) to draw a bath, far scorrere l'acqua per il bagno; riempire la vasca □ (fig.) to draw a blank, far fiasco; restare con un pugno di mosche; ( USA) avere un vuoto di memoria □ to draw blood, far sanguinare; (fig.) dar del filo da torcere: The dog bit her, but didn't draw blood, il cane l'ha morsa, ma non l'ha fatta sanguinare; The opposition has yet to draw blood on this issue, l'opposizione deve ancora dare del filo da torcere su questa questione □ to draw breath, prendere fiato; fermarsi per riposare □ to draw the cork from a bottle, stappare una bottiglia □ to draw a distinction (o a line), fare una distinzione: We have to draw a line between acts that are criminal and acts that are unethical, dobbiamo fare una distinzione tra atti criminali e atti contrari all'etica □ to draw one's first breath, emettere il primo vagito; nascere □ ( a carte) to draw for partners, tirare a sorte per formare le coppie di giocatori □ to draw sb. 's fire, attirare il fuoco di q.; (fig.) attirare le critiche di q. □ (pitt.) to draw from memory, disegnare a memoria □ to draw one's last breath, dare l'ultimo respiro; esalare l'anima □ (fig.) to draw a line, porre un limite; dire basta (fig.); rifiutarsi di andare oltre (fig.) □ (fam. ingl.) to draw a line under st., mettere una pietra sopra a qc. □ to draw the line at, non voler arrivare a ( un certo punto); rifiutarsi di: I don't mind helping him with his studies but I draw the line at writing his essay for him, lo aiuto volentieri nei suoi studi, ma mi rifiuto di scrivergli il tema □ to draw lots, tirare a sorte □ to draw a prize, vincere un premio (per es., alla lotteria); tirar su un numero vincente □ (mil.) to draw rations, ritirare le razioni di viveri □ (fig.) to draw the short straw –: I drew the short straw, mi è toccato il compito più ingrato □ ( cricket) to draw stumps, estrarre i paletti del wicket; smontare il wicket; chiudere la partita □ to draw to a halt (o to a stop), fermarsi: The train drew to a halt just outside the station, il treno si è fermato appena fuori dalla stazione □ to draw to a close (o to an end), avviarsi al termine: The evening drew to a close, la serata si avviava al termine; His period in office was drawing to an end, il suo periodo in ufficio si avviava al termine □ ( a carte) to draw trumps, tirare giù tutte le briscole (o tutti gli atout) di un avversario.* * *I [drɔː]1) (raffle) sorteggio m., estrazione f. (di lotteria)2) (tie) (in match) pareggio m., pari m.it was a draw — (in match) hanno pareggiato; (in race) sono arrivati ex aequo o a pari merito
3) (attraction) attrazione f.••II 1. [drɔː]to be quick, slow on the draw — colloq. (in understanding) essere pronto, lento a capire; (in replying) avere, non avere la battuta pronta; [ cowboy] essere veloce, lento nell'estrarre (l'arma)
1) fare, disegnare [picture, plan]; disegnare [person, object]; tracciare [ line]2) fig. rappresentare, tratteggiare [character, picture]; tracciare [ comparison]3) (pull) [animal, engine] tirare, trainare [cart, plough]; tirare [ rope]; [machine, suction] aspirare [liquid, gas]4) (derive) trarre, tirare [ conclusion] ( from da); trarre [ inspiration] ( from da)to be drawn from — [energy, information] essere ricavato o ottenuto da
5) (cause to talk) fare parlare [ person] (about, on di)to draw sth. from o out of sb. — ottenere da qcn., carpire a qcn. [ information]; strappare a qcn. [truth, smile]
6) (attract) attirare [crowd, person] (to verso); suscitare [reaction, interest]to draw sb.'s attention to sth. — attirare o richiamare l'attenzione di qcn. su qcs.
to draw sb. into — coinvolgere qcn. in [conversation, argument]; attirare qcn. in [ battle]
7) econ. (take out) prelevare [ money] ( from da); emettere [ cheque] (on su); (receive) ritirare, ricevere [wages, pension]8) gioc. (choose at random) tirare a sorte, estrarre [ticket, winner]Italy has been drawn against Spain o to play Spain — l'Italia è stata sorteggiata per giocare contro la Spagna
9) sportto draw a match — pareggiare, terminare l'incontro con un pareggio
10) (remove, pull out) togliere, estrarre [tooth, thorn] ( from da); togliere [ cork] ( from a); estrarre, sguainare [ sword]; estrarre [knife, gun]; prendere, estrarre [ card]11) (disembowel) eviscerare [ chicken]2.1) (make picture) disegnare2) (move)to draw ahead (of sth., sb.) — superare (qcs., qcn.)
to draw alongside — [ boat] accostare
to draw close o near [ time] avvicinarsi; they drew nearer to listen si avvicinarono per ascoltare; to draw into [ bus] arrivare in [ station]; [ train] entrare in [ station]; to draw level pareggiare, raggiungere (gli altri); to draw over [ vehicle] accostare; the lorry drew over to the right-hand side of the road il camion accostò a destra; to draw to one side [ person] scostarsi; to draw round o around [ people] avvicinarsi; to draw to a halt fermarsi; to draw to a close o an end — [day, event] avvicinarsi alla fine, volgere al termine
3) sport (in match) [ teams] pareggiare; (in race) [ runners] arrivare ex aequo; (finish with same points) terminare ex aequo, con gli stessi punti, a pari meritoto draw for sth. — tirare, estrarre a sorte qcs
5) [chimney, pipe] tirare6) [ tea] essere, stare in infusione•- draw in- draw off- draw on- draw out- draw up•• -
14 sort
1. n вид, род; сорт, разновидность; разряд, тип, классall sorts of things, things of all sorts — всевозможные вещи
I sort of thought … — я вроде подумал …
sort of — как бы, вроде, скорее
2. n тип человека3. n характер, натура4. n способ, образ, манера5. n полигр. литеры6. n вчт. сортировка данныхa sort of — нечто вроде; почти
7. v разбирать, сортировать, классифицироватьsort out — улаживать, утрясать; разбираться
8. v валить, всех людей без разбору в одну кучу9. v соотноситьсяhis actions sort ill with his claim to be the champion of the oppressed — его действия плохо вяжутся с претензией на звание защитника угнетённых
10. v общаться11. v разг. расправитьсяСинонимический ряд:1. example (noun) example; exemplar; pattern; sample2. group (noun) array; batch; battery; body; bunch; bundle; clot; clump; cluster; clutch; group; lot; parcel; passel; platoon; set; suite3. type (noun) breed; cast; caste; character; class; cut; description; feather; ilk; kidney; kind; mold; mould; nature; order; persuasion; race; rank; species; stamp; stripe; type; variety4. way (noun) fashion; manner; means; method; style; way5. class (verb) assort; categorise; class; classify; pigeon-hole; sort out6. comb (verb) comb; filter; separate; sift; winnow7. group (verb) arrange; array; assort; class; classify; dispose; distribute; divide; file; group; marshal; order; organise; organize; range; rank; systematiseАнтонимический ряд:aggregate; disorder; scramble -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 element
1) элемент
2) орган
3) элементный
4) <aeron.> авиагруппа
5) деталь
6) первичная часть
7) звено
8) устройство
– ace element
– adding element
– all element
– alloying element
– AND element
– antenna element
– area element
– bellows element
– blocking element
– circuit element
– code element
– combinational element
– comparison element
– computer element
– control element
– controlled element
– coupling element
– data element
– decision element
– delay element
– depth of an element
– derivative of an element
– detecting element
– directional element
– dissipative element
– driven element
– element by element
– element by element
– element cone
– element of a cone
– element of a covering
– element of a fix
– element of cylinder
– element of integration
– element of mass
– element of set
– expanding element
– ferrite element
– ferroelectric element
– filter element
– final element
– fluid element
– fluidic element
– fuel element
– function element
– height of an element
– humidity-sensitive element
– hysteretic element
– identity element
– immersion element
– input element
– instantaneous element
– integrated element
– integrated-circuit element
– inverse-time element
– inverting element
– linear element
– load-bearing element
– logic element
– luminous element
– machine element
– majority element
– matrix element
– measuring element
– memory element
– meteorological element
– microelectronic element
– micrologic element
– moving element
– neutron-sensitive element
– non-linear element
– nonequivalence element
– nonlinear element
– nonreciprocal element
– optoelectronic element
– OR element
– oscillatory element
– output element
– parasitic element
– parent element
– passive element
– pertaining to element
– picture element
– primal element
– probability element
– radiating element
– redundant element
– reference element
– reference-input element
– reinforcing element
– resolution element
– restraining element
– sensing element
– sequential element
– servo element
– signal element
– single-crystal element
– starting element
– storage element
– structural element
– surface element
– switching element
– target element
– temperature-sensitive element
– the element obtained
– threshold element
– time-lag element
– timing element
– trace element
– transuranium element
– two-position element
– unit element
– volume element
– vortex element
– zero element
element of analytic function — элемент аналитической функции
finite element method — <math.> метод конечных элементов
gas plasma display element — <comput.> трубка газонаполненная
ideal pulse element — <electr.> элемент импульсный идеальный
identity element of a group — <math.> элемент группы единичный
magnetic multiaperture element — многодырочный магнитный элемент
off-diagonal matrix element — недиагональный матричный элемент
-
17 method
n1. метод, способ познания, исследования;2. система приемов в какой-либо деятельности; порядок; классификация.* * *сущ.1) метод, способ познания, исследования;2) система приемов в какой-либо деятельности; порядок; классификация. -
18 control
kən'trəul
1. noun1) (the right of directing or of giving orders; power or authority: She has control over all the decisions in that department; She has no control over that dog.) control, mando, poder2) (the act of holding back or restraining: control of prices; I know you're angry but you must not lose control (of yourself).) control, dominio sobre sí mismo3) ((often in plural) a lever, button etc which operates (a machine etc): The clutch and accelerator are foot controls in a car.) control, mando4) (a point or place at which an inspection takes place: passport control.) control
2. verb1) (to direct or guide; to have power or authority over: The captain controls the whole ship; Control your dog!) controlar, dirigir2) (to hold back; to restrain (oneself or one's emotions etc): Control yourself!) controlar(se), dominar(se)3) (to keep to a fixed standard: The government is controlling prices.) controlar•- control-tower
- in control of
- in control
- out of control
- under control
control1 n controlcontrol2 vb controlarshe couldn't control the car and crashed into a tree no pudo controlar el coche y chocó contra un árbol
control sustantivo masculino 1 ( en general) control; sin control out of control; perdí el control I lost control (of myself); hacerse con el control de algo to gain control of sth; lleva el control de los gastos she keeps a check on the money that is spent; control de (la) natalidad birth control; control de calidad quality control o check; control de pasaportes passport control; control remoto remote control 2 (en carretera, rally) checkpoint 3a) (Educ) testb) (Med) check-up;
control sustantivo masculino
1 (dominio) control: está todo bajo control, everything is under control
2 Educ test
3 (inspección) check
control de calidad, quality control
4 (de Policía, militar) checkpoint, roadblock
5 control remoto, remote control ' control' also found in these entries: Spanish: absoluta - absoluto - adueñarse - ajena - ajeno - angular - autocontrol - contención - controlar - controlarse - cuadro - descontrol - descontrolarse - desenfreno - disciplina - dominar - dominación - dominarse - dominio - dueña - dueño - encima - fraude - mando - moderarse - órbita - palanca - papel - planificación - potingue - pública - público - regular - regulación - reportarse - reprimirse - reprivatizar - resbalar - retener - rienda - señorío - sofocar - teleguiada - teleguiado - telemando - tenerse - torre - ala - anticoncepción - apoderarse English: air traffic control - arms control - beyond - birth control - check - checkpoint - control - equity - fiendish - freak out - gain - grip - hand - hit - hold - knob - over - override - panel - passport control - pest control - piece - quality control - rein - remote control - resume - roadblock - rule - runaway - self-control - speed trap - take over - tight - tighten - tighten up - time clock - time-keeping - traffic control - unionist - volume control - watchdog - wild - air - birth - boil - break - compose - curb - discipline - dualtr[kən'trəʊl]1 (govern, rule) controlar2 (have control over - person, animal, vehicle) controlar; (- emotions) controlar, dominar3 (regulate - temperature, volume, pressure, rate, flow) controlar, regular; (- traffic) dirigir; (- prices, inflation, spending) controlar4 (verify, check) controlar2 (restriction, means of regulating) control nombre masculino3 (place, people in control) control nombre masculino5 (switch, button) botón nombre masculino, mando1 (of vehicle) mandos nombre masculino plural\SMALLIDIOMATIC EXPRESSION/SMALLout of control fuera de controlunder control bajo controlto be beyond somebody's control estar fuera del control de alguiento be in control estar al mando, mandarto bring something under control conseguir controlar algo, llegar a controlar algoto control oneself controlarseto gain control of something hacerse con el control de algoto go out of control descontrolarseto lose control of oneself perder el control de sí mismo,-a, perder los estribosto lose control of something perder el control de algocontrol panel tablero de instrumentoscontrol tower torre nombre femenino de controlimport control control nombre masculino de importacionespassport control control nombre masculino de pasaportesprice controls control nombre masculino de preciostraffic control control nombre masculino de tráficowage controls regulación f sing salarialcontrol n1) : control m, dominio m, mando mto be under control: estar bajo control2) restraint: control m, limitación fbirth control: control natal3) : control m, dispositivo m de mandoremote control: control remoton.• control s.m.• dirección s.f.• dominio s.m.• gobierno s.m.• inspección s.f.• mando s.m.• manejo s.m.• regulación s.f.• regulador s.m.v.• abarcar v.• acaparar v.• controlar v.• dirigir v.• dominar v.• fiscalizar v.• gobernar v.• mandar v.• moderar v.• regir v.• regular v.• sofrenar v.
I kən'trəʊl1)a) ( command) \<\<country/people\>\> controlar, ejercer* control sobreb) ( regulate) \<\<temperature/flow\>\> controlar, regular; \<\<traffic\>\> dirigir*; \<\<inflation/growth\>\> controlar2)a) (curb, hold in check) \<\<animal/fire\>\> controlar; \<\<emotion\>\> controlar, dominarto control oneself — controlarse, dominarse
b) (manage, steer) \<\<vehicle/boat\>\> controlar; \<\<horse\>\> controlar, dominar
II
1) ua) ( command) control mwho's in control here? — ¿quién manda aquí?
to be in control of something — dominar or controlar algo
to gain/take control of something — hacerse* con el control de algo
to have/lose control of something — tener*/perder* el control de algo
the zone was under Arab control — la zona estaba bajo el control or el dominio de los árabes
b) (ability to control, restrain) control m; ( authority) autoridad fto be beyond somebody's control — estar* fuera del control de alguien
to be out of control — estar* fuera de control
2) u c (regulation, restriction)control(s) ON/OF something — control m de algo
price control(s) — control m de precios
3)a) u (knob, switch) botón m de control, control mb) controls pl ( of vehicle) mandos mpl4)a) ( headquarters) (no art) control mb) c ( checkpoint) control m5) c ( in experiment) patrón m (de comparación); (before n)control group — grupo m de control
6) u (skill, mastery) dominio m[kǝn'trǝʊl]1. N•
they have no control over their pupils — no pueden controlar a sus alumnos•
to be in control (of sth), who is in control? — ¿quién manda?they are in complete control of the situation — tienen la situación totalmente controlada or dominada
people feel more in control of their lives — la gente se siente más dueña de su vida, la gente siente que tiene mayor control de su vida
•
his party has lost control of the Senate — su partido perdió el control del Senado•
to take control of a company — hacerse con el control de una empresa•
under British control — bajo dominio or control británico2) (=power to restrain) control m•
due to circumstances beyond our control — debido a circunstancias ajenas a nuestra voluntad•
to lose control (of o.s.) — perder el control or dominio de uno mismo•
to be out of control — estar fuera de control•
everything is under control — todo está bajo controlI brought my temper under control — dominé or controlé el genio
to bring or get a fire under control — conseguir dominar or controlar un incendio
to keep sth/sb under control — mantener algo/a algn bajo control
3) (=restraint) restricción farms control — control m de armamentos
birth control — control m de la natalidad
price/wage control — reglamentación f or control m de precios/salarios
4) controls (Tech) mandos mpl•
to be at the controls — estar a (cargo de) los mandos•
to take over the controls — hacerse cargo de los mandos5) (=knob, switch) botón mvolume control — botón m del volumen
6) (in experiment) testigo m7) (=checkpoint) control mpassport control — control m de pasaportes
8) (Sport) (=mastery) dominio mhis ball control is very good — su dominio del balón es muy bueno, domina bien el balón
2. VT1) (=command) [+ country, territory, business, organization] controlar2) (=restrain) [+ crowd, child, animal, disease] controlar; [+ fire, emotions, temper] controlar, dominarto control o.s. — controlarse, dominarse
control yourself! — ¡contrólese!, ¡domínese!
3) (=regulate) [+ activity, prices, wages, expenditure] controlar, regular; [+ traffic] dirigirlegislation to control immigration — legislación para controlar or regular la inmigración
4) (=operate) [+ machine, vehicle] manejar, controlar; [+ horse] controlar, dominar3.CPDcontrol column N — palanca f de mando
control freak * N —
control group N — (in experiment) grupo m testigo
control key N — (Comput) tecla f de control
control knob N — (Rad, TV) botón m de mando
control panel N — tablero m de control
control room N — (Mil, Naut) sala f de mandos; (Rad, TV) sala f de control
control tower N — (Aer) torre f de control
* * *
I [kən'trəʊl]1)a) ( command) \<\<country/people\>\> controlar, ejercer* control sobreb) ( regulate) \<\<temperature/flow\>\> controlar, regular; \<\<traffic\>\> dirigir*; \<\<inflation/growth\>\> controlar2)a) (curb, hold in check) \<\<animal/fire\>\> controlar; \<\<emotion\>\> controlar, dominarto control oneself — controlarse, dominarse
b) (manage, steer) \<\<vehicle/boat\>\> controlar; \<\<horse\>\> controlar, dominar
II
1) ua) ( command) control mwho's in control here? — ¿quién manda aquí?
to be in control of something — dominar or controlar algo
to gain/take control of something — hacerse* con el control de algo
to have/lose control of something — tener*/perder* el control de algo
the zone was under Arab control — la zona estaba bajo el control or el dominio de los árabes
b) (ability to control, restrain) control m; ( authority) autoridad fto be beyond somebody's control — estar* fuera del control de alguien
to be out of control — estar* fuera de control
2) u c (regulation, restriction)control(s) ON/OF something — control m de algo
price control(s) — control m de precios
3)a) u (knob, switch) botón m de control, control mb) controls pl ( of vehicle) mandos mpl4)a) ( headquarters) (no art) control mb) c ( checkpoint) control m5) c ( in experiment) patrón m (de comparación); (before n)control group — grupo m de control
6) u (skill, mastery) dominio m -
19 small
smo:l1) (little in size, degree, importance etc; not large or great: She was accompanied by a small boy of about six; There's only a small amount of sugar left; She cut the meat up small for the baby.) pequeño2) (not doing something on a large scale: He's a small businessman.) pequeño3) (little; not much: You have small reason to be satisfied with yourself.) poco4) ((of the letters of the alphabet) not capital: The teacher showed the children how to write a capital G and a small g.) minúsculo•- small arms
- small change
- small hours
- smallpox
- small screen
- small-time
- feel/look small
small adj pequeñotr[smɔːl]1 (not large) pequeño,-a, chico,-a2 (in height) bajo,-a, pequeño,-a3 (young) joven, pequeño,-a4 (reduced - sum, number) reducido,-a, módico,-a; (slight, scant) escaso,-a, poco,-a5 (small-scale) pequeño,-a6 (unimportant, trivial) sin importancia, de poca importancia, insignificante7 (not capital) minúscula8 (mean, petty) mezquino,-a1 pequeño\SMALLIDIOMATIC EXPRESSION/SMALL(it's) small wonder that... no me extraña (nada) que...in a small voice con la boca pequeñain the small hours a altas horas de la madrugadait's a small world el mundo es un pañueloto have a small appetite no ser de mucho comerto feel small sentirse humillado,-ato make somebody look small dejar a alguien en ridículo, humillar a alguiena small fortune un dineral nombre masculinosmall arms armas nombre masculino plural portátilessmall change cambio, monedas nombre femenino plural sueltassmall fry gente nombre femenino de poca montasmall of the back región nombre femenino lumbarsmall print letra menuda, letra pequeñasmall screen pequeña pantallasmall talk charla, charloteosmall ['smɔl] adj1) : pequeño, chicoa small house: una casa pequeñasmall change: monedas de poco valor2) trivial: pequeño, insignificanteadj.• chico, -a adj.• chiquito, -a adj.• corto, -a adj.• insignificante adj.• menudo, -a adj.• mezquino, -a adj.• meñique adj.• minúsculo, -a adj.• parvo, -a adj.• pequeño, -a adj.• párvulo, -a adj.• reducido, -a adj.adv.• en miniatura adv.n.• cochitril s.m.
I smɔːladjective -er, -est1)a) ( in size) pequeño, chico (esp AmL)small letters — letras fpl minúsculas
he's a conservative with a small `c' — es de ideas conservadoras en el sentido amplio de la palabra
the small screen — la pequeña pantalla, la pantalla chica (AmL)
to be small beer o (AmE also) small potatoes: for him $2,000 is small beer — para él 2.000 dólares no son nada or son poca cosa
b) (in number, amount, value) < family> pequeño, chico (esp AmL); <sum/price> módico, reducidoc) ( not much)small wonder! — no es de extrañar, no me extraña
2)a) (unimportant, trivial) <mistake/problem> pequeño, de poca importanciab) (humble, modest)to start in a small way — empezar* de forma muy modesta
to feel small — sentirse* insignificante or (fam) poca cosa
I'm sorry, he said in a small voice — -lo siento -dijo en un hilo de voz
II
1)the small of the back — región baja de la espalda, que corresponde al segmento dorsal de la columna vertebral
2) smalls pl (BrE colloq & dated) ropa f interior, paños mpl menores (hum)[smɔːl]1. ADJ(compar smaller) (superl smallest)1) (=not big) [object, building, room, animal, group] pequeño, chico (LAm); (in height) bajo, pequeño, chaparro (LAm); [family, population] pequeño, poco numeroso; [audience] reducido, poco numeroso; [stock, supply] reducido, escaso; [waist] estrecho; [clothes] de talla pequeña; [meal] ligero; [coal] menudowith a small "e" — con "e" minúscula
•
to have a small appetite — no ser de mucho comer, comer poco•
to become or get or grow smaller — [income, difficulties, supply, population, amount] disminuir, reducirse; [object] hacerse más pequeño•
to break/ cut sth up small — romper algo en trozos pequeños/cortar algo en trocitos•
to be small in size — [country] ser pequeño; [animal, object] ser de pequeño tamaño; [room] ser de dimensiones reducidas•
this house makes the other one look small — esta casa hace que la otra se quede pequeña•
to make o.s. small — achicarseto make sth smaller — [+ income, difficulties, supply, population, amount] reducir algo; [+ object, garment] reducir algo de tamaño, hacer algo más pequeño
•
the smallest room — euph hum el excusado- be small beer or small potatoesworld 1., 1), wee Iit was small beer compared to the money he was getting before — no era nada or era poca cosa comparado con lo que ganaba antes
2) (=minor) [problem, mistake, job, task] pequeño, de poca importancia; [contribution] pequeño; [difference, change, increase, improvement] pequeño, ligero3) (=inconsequential)•
to feel small — sentirse insignificante•
to make sb look small — rebajar a algn4) (=young) [child, baby] pequeño, chico (esp LAm)when we were small — cuando éramos pequeños or chicos
5) frm (=slight, scant) poco•
to be of small concern (to sb) — importar poco (a algn)measure 1., 6), wonder 1., 2)•
to have small hope of success — tener pocas esperanzas de éxito2. N1)• the small of the back — la región lumbar
3.ADV•
don't think too small — piensa más a lo grande•
try not to write so small — intenta no escribir con una letra tan pequeña4.CPDsmall ad N — (Brit) anuncio m por palabras
small arms NPL — armas fpl ligeras de bajo calibre
small capitals NPL — (Typ) (also: small caps) versalitas fpl
small change N — suelto m, cambio m, calderilla f, sencillo m (LAm), feria f (Mex) *
small claims court N — tribunal m de instancia (que se ocupa de asuntos menores)
small end N — (Aut) pie m de biela
small fry * N —
small intestine N — intestino m delgado
small print N — letra f menuda
small screen N — pequeña pantalla f, pantalla f chica (LAm)
small talk N — charla f, charloteo * m
•
to make small talk — charlar, charlotear *SMALLsmall town N — (US) ciudad f pequeña
Position of "pequeño"
► Peq ueño usually follows the noun when making implicit or explicit comparison with something bigger:
He picked out a small melon Escogió un melón pequeño
At that time, Madrid was a small city En aquella época Madrid era una ciudad pequeña ► When used more subjectively with no attempt at comparison, peq ueño u sually precedes the noun:
But there's one small problem... Pero existe un pequeño problema...
She lives in the little village of La Granada Vive en el pequeño pueblo de La Granada For further uses and examples, see main entry* * *
I [smɔːl]adjective -er, -est1)a) ( in size) pequeño, chico (esp AmL)small letters — letras fpl minúsculas
he's a conservative with a small `c' — es de ideas conservadoras en el sentido amplio de la palabra
the small screen — la pequeña pantalla, la pantalla chica (AmL)
to be small beer o (AmE also) small potatoes: for him $2,000 is small beer — para él 2.000 dólares no son nada or son poca cosa
b) (in number, amount, value) < family> pequeño, chico (esp AmL); <sum/price> módico, reducidoc) ( not much)small wonder! — no es de extrañar, no me extraña
2)a) (unimportant, trivial) <mistake/problem> pequeño, de poca importanciab) (humble, modest)to start in a small way — empezar* de forma muy modesta
to feel small — sentirse* insignificante or (fam) poca cosa
I'm sorry, he said in a small voice — -lo siento -dijo en un hilo de voz
II
1)the small of the back — región baja de la espalda, que corresponde al segmento dorsal de la columna vertebral
2) smalls pl (BrE colloq & dated) ropa f interior, paños mpl menores (hum) -
20 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування
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